Lasting impact with design and mobility – Collin Cole, Frog Design @ Indialogues

Collin Cole, Frog Design @ Indialogues

Collin Cole, Frog Design @ Indialogues

Colin Cole received his Bachelor of Fine Arts , Design from the University Of Texas, Austin.

He was the founder and president of Virtual Studio , from 1994-96. The company produced award-winning business to business projects for leading high tech companies, such as Compaq, Dell, AMD, Texas Instruments and other high tech leaders.

As Vice President of frog’s new Design Realization group, Collin ensures intensive collaboration between frog’s strategic design teams and technology developers worldwide. With over 20 years of experience in both design and engineering management, Collin brings focus and multi-disciplinary expertise to this critical phase of the delivery process. Collin also leads and supports frog’s expansion into new markets throughout the US, Europe and Asia.

In 1996, Collin co-founded frog’s digital media group, leading the company in its integration of hardware and software design to bring more innovative products to market. This group has since grown to take on projects across the entire spectrum of digital platforms, including web, software, mobile devices, consumer electronics, and other emerging technologies.

Over the last 20 years, Collin has worked as a designer, creative director, technology manager, and project lead. He has been in senior management, operations, and business-focused roles across the US, Europe and India.
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About FROG –

Multidisciplinary from product design, 43 years old, 15 locations, 3 in India. 1600 people, 450 designers, 1000 software engineers

Personally – 25 years in design, 16 in frog, 10 frog business cards (various roles), 3.875000 airline miles at frog, 18 visits to India

We undertake a lot of Software design in India, for various projects of FROG.

Software as a platform of change – education, communication, access

  • We are fanatical about improving the world
  • We choreograph cultural change through design
  • We are not just abusiness
  • Our work outlasts movements and fads
  • Quality…

We work with Unicef in the areas of maternal Health and infant health project in Africa

Mobile Mandate – Mobile tech combined with research will have significant impact. How can the impact be made? Here are three projects that is creating an impact. How systems thinking and design can make a difference..

 

  1. Kibera slum – connecting people
    1. Connecting people less than 2 dollars a day
    2. Slums are overwhelming
    3. Conditions are horrific
    4. There are people bettering themselves and raising families
    5. Mobile is a pride and gives sense of identity

i.      Connects families, employment and information

    1. They buy prepaid cards – swapping cards and mobiles
    2. Hesitation to lend their phones
    3. Sharing phones is the key to solve… how do we go about

 

  1. Mobile money
    1. Afghanistan
    2. A lot of people are trying to live normal life
    3. 97% of people do not have bank account
    4. This is not unique to Afganiztan
    5. How do we help them to keep their money
    6. Almost every one has mobile phones
    7. M-Acer. Mobile banking

i.      Trust

ii.      Cultural issues – saving money?

 

  1. HIV awareness in South Africa
    1. Highest HIV positive citizens in the world – in some 40% of people
    2. Less than 5% know their status
    3. Not due to lack of resources
    4. 85% of men do not want to test  – social stigma
    5. They are waiting and watching, friend loses life… am I next
    6. 78% want to test it at home, if there is a way
    7. 101.3% of South Africa has mobile access..

 We came with multiple parts – mass awareness (MTN) + Self-testing (design research – self testing kit) + community (involved them to understand needs)

  • kit has instructional notes
  • Equipment
  • Method
  • 1 bn messages
  • 300% increase in incoming calls to National Aids Hotline

 Once you found out yourself and engage with Hotline, even discreetly you can find a way of progressing ahead, talking to counselor.

Creating a good software is not about tech problem. It can really have a big impact…

 

Insights and understanding

+

Appropriate technology

+

Thoughtful, culturally aware design

+

Multidisciplinary collaboration (community participation)

 Take ownership, Create your own change.

 Profitability of the models?

Two of the three projects is HIV. They are for community facilitation

 Focus on software has its own problems. Would you like to share some thoughts?

Being involved upstream and involved can be of immense value. It is not about engineering aspects but entire systemic.

2 Responses

  1. Finest Piece Sir

    Like

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